By Giorgia Madonno - Marco Polo Consulting

They had a problem: the employees from the Corporate Head Quarter preferred to send email to Chinese colleagues instead of calling them over the phone. Language barrier, cultural distance were the main reasons for this behavior, but this was creating disfunctional communication between the two organizations. Let's see the unconventional approach taken by the General Manager of the Chinese Organization to solve the issue: an invitation by video, "Call me maybe" ... instead of sending me emails.
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