Which is the possible application of social media and digital in HR processes in China?
By Giorgia Madonno Marco Polo Consulting
"Social and digital" are two trendy concepts in the business community today. They have a huge and world wide impact on marketing and sales, but how are they impacting a more traditional field like Human Resources management?
In China, where the usage of social media has exploded in the last years, they start to be used also to improve some of the most important HR processes and the more innovative companies are approaching it in a systematic way.
Our company, Marco Polo consulting, is more and more intrigued by the opportunities offered by digital and we are introducing them in our scope of HR consulting services .
Based on our experience in Asia, social media and digital are used mainly for employer branding and recruitment, for internal communication, knowledge sharing and learning. They may be integrated with gamification approach. Let's see them one by one.
