Wednesday, April 20, 2016

China: building trust in a relationship based culture

How to make business in China?

By Giorgia Madonno Marco Polo Consulting



One of the cultural traits we always discuss while delivering our training workshops on China Culture is the need of building trust before any attempt of doing business in this country. This happen because China is a relationship based culture and because the level of trust among people tends to be quite low. We found interesting the attached article explaining how a "cold" approach as an email introduction does not work, if interested on the topic: 

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